Category: Smart Parking

3 tips to increase the occupancy rate of your car park

Parking in the city is always a complex task, as a motorist you are certainly all aware of this. Many private car parks remain unoccupied a good part of the time while many people live or work nearby and cannot find parking spaces on the street. You can do something about this and open up your car park to more people.  

Discover in this article 3 tips to increase the occupancy rate of your car park:

  • Pool your car park 
  • Turn your car park into a mobility hub 
  • Facilitate access to your car park

1. Mutualize your parking space 

If you own or manage a car park, it is essential to make it profitable. If it remains unused for part of the time, be aware that this is a loss not to be neglected. 

Make your car parks available to users in order to generate income from your unused parking spaces. In this way, you will help motorists to find a parking space close to their home or workplace. 

As a property manager or owner, pooling your unused assets is a sustainable alternative to consider. 

This action is clearly part of a CSR approach.


2. Make your car park a mobility hub 

Turning your car park into a real sharing space will allow you to attract many users and thus increase its occupancy rate. 

For example, the installation of terminals for recharging electric cars could be an effective solution. Offer a space dedicated to car washing in your car park to combine parking and cleanliness of your vehicle. 

Do not underestimate the importance of the versatility of a car park: set up solutions such as electric bike and scooter rentals so that workers can park and use them directly. 


3. Facilitate access to your car park

Finally, make your car park more profitable and offer your users a quick and easy way to access it. With the development of technology, more and more parking management solutions allow you to digitise your car park and make it accessible by mobile phone. A solution such as this, because of its practicality and simplicity, attracts a large number of motorists because it allows them to manage access to their car park themselves. 

In conclusion, it should be noted that a more efficient management of parking demand can improve the use of limited parking capacity in high-demand areas. Due to the rapid expansion of urban areas in recent years, parking management has become a major issue in alleviating congestion, while meeting the diverse sustainable development needs of cities. 

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Dorian de Broqueville
Written by Dorian de Broqueville

Head of Operations of BePark

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