How Delhaize optimized its vacant parking spaces by integrating its stores locally?

November 22, 2019

Delhaize is a leading retail brand belonging to the Ahold Delhaize group. Founded in Belgium in 1878 by Jules Delhaize, the chain is currently active in 11 countries around the world and has a sales network of 3,534 stores to date with approximately 116,000 employees. The company serves millions of customers every day.

The challenges Delhaize was facing

One of the key elements for the success of a retail store is the availability of nearby parking for its potential clients. With increasing demographic pressure on parking in cities,  Delhaize was facing recurring trespassing issues during opening hours.

On the other hand, their parking lots were not used at night although they could provide a very good alternative to on-street parking for people in the neighborhood.

Delhaize chose to trust BePark to help them make sense out of that and achieve the following goals:

  • Preventing trespassers to park in its parking lots during opening hours
  • Improving its stores' image and local integration via park sharing when the stores are closed
  • Generating more revenue on the unoccupied parking spaces

The solutions

The implementation of a parking access control system allows Delhaize to:

  • Control the entrances inside the parking lots. By doing so, the brand is certain that the spaces are used wisely by its customers as well as BePark customers with a subscription in the parking lot.
  • Generate additional revenues. Previously unused parking spaces are now rented by local residents and therefore represent a regular income for the company.
  • To integrate locally. This integration is made possible by the provision of parking spaces for local residents. The presence of the store in the neighborhood is therefore an advantage for people who do not have their own parking space. The vacant spaces were put up for sale by BePark via several marketing channels in order to make local residents aware of their existence and thus improve Delhaize's local visibility.

Discover our case study on Delhaize in PDF


The results

Delhaize's main objectives, which were the reduction of trespassing, the local integration of the brand and the creation of additional income, have now been achieved.

The collaboration between Delhaize and BePark has enabled the brand to secure its parking lots while increasing their occupancy rate. To this day, BePark continues to support Delhaize in the management of its parking lots.

The figures to remember from this collaboration:

  • +700 neighbors benefited
  • 13 parking lots under management
  • 90% squat reduction
  • 481 parking spots in total

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